I feel like, as an industry, we've gotten too dependent on source material originated in other mediums.
I think of a book and a play, or a book and a movie, as two separate things - I don't think of it as my novel having a new life.
As soon as you've written it, you're thinking about how it can move into different mediums.
I'm excited about becoming a transmedia storyteller. The idea that we can tell the 'Agent Mom' story online with MTV Comics and build a fan base that we can take over to Paramount to discuss turning that story it into a movie is just awesome.
I'm interested in exploring the places where all media meet. As TV, Internet, art, games and movies all start moving towards the same point, I want to be part of inventing that space. I'd like to explore media that are traditionally seen as part of the mainstream but not necessarily utilize mainstream formulas.
When we look at some of the greatest creative ideas we've come up with, they have originated literally from all corners of the world and have crossed all different types of media as well. So while there's still traditional TV, which is clearly a very compelling media, it's also cyber, mobile, outdoor.
There are plenty of genre-crossover books, films, and games out there, but to do the job well, you have to do more than just smoosh a couple of 'in' concepts together, and hey presto, instant millions.
If you're going to be adapting something across media, you should at least have the moves that people want you to hit and that you want to hit.
I believe a person who designs for the sheer passion of creativity can do so across media - it is like any other form of art.
I believe in books. I believe more in 'cross-media' - how characters are adapting across mediums.
