Light-hearted films are not content-driven films.
The broader the topic, the easier it is, not only to fill a book, but to set the bar pretty high for really great stuff.
A gap in tone is opening up between podcasts and broadcast radio. The people who produce the former know their listeners have given them permission to go deep into their subject. The people who do the latter live in fear they've already gone too far.
The word "YouTuber," even though - listen, I love YouTube, and I would never, ever abandon it, but I think when somebody says "Youtuber" it says "Oh, they talk about what they ate that day." That's not me - I do way more than that.
I have a big following on Twitter, and Twitter has been invaluable for mobilizing and quickly sharing information. But I'm not really sure that people are learning deep content on Twitter.
Unless you're doing a feature piece, which is going to be longer, and you have more time to get into stuff.
We want our content to be insightful in every way.
The covers of this book are too far apart.
Many a trivial novel has been written about an important subject, and many a profound one about nothing in particular.
And you don't want to always write about politics just for the sake of writing about politics.
Television has a real problem. They have no page two.
Nearly all interested parties think I write too shortly on the subjects that interest them most.
The whole thing about magazines is that, magazines are going to become deeper and more tutorial, and the nature of the magazine is going to change.
I think that's pretty crucial for it to succeed and be something more than just something you put your kid in front of and turn on the DVD. We wouldn't have got involved if it were just for little kids. We wanted to write something that works on both levels.
