Content Consistency Quotes

Readers want more of the same from you. So stick to one genre.

There is a very deep conviction in the heart of the people who work in al-Jazeera that if it changes its editorial line, it will very quickly lose its audience. Al-Jazeera has its own style; it has more than 3,500 employees, and I don't think anyone will have the attitude of changing it because they will lose.

I don't want to go too far away from what I'm doing now because that would alienate my audience.

Reader loyalty will stay because I'm not changing.

We get a lot of emails, a lot of suggestions on the kinds of ideas and things that people would like to do. There's a lot of good ones, but a lot of them are something that the franchise couldn't or wouldn't endorse, just as being not consistent with what the NBA would want or, probably, what we would even want, too.

We've seen other Internet people go to TV, and it's bad because they take two months off to make a pilot, and their viewers have forgotten about them when they come back.

Our new programmes have always just been different vehicles for the same sort of comedy.

What is important is the reliability of my posts being there to greet my fans with a smile or a giggle every morning. That's how we keep on growing.

Providing accurate portrayals of characters is something I want to pay ample attention to. If I don’t stick to that thought, then we’d have to lower the quality or break the balance of the game. Something that goes way off spec could break the entire game.

If a comedian has a strong following, and the branded segment feels different compared to what you typically do, people will know right away that it's not authentic to who you are as a comedian or performer. Brands need to keep that in mind.