Chinese people as consumers, while they've always valued food and beverage for the health food qualities, they are also now wanting it in terms of other values: 'Does this speak about my position in society? Am I now middle-class, and does this matter to me?'
More and more surveys in the US are indicating a change in values taking place among consumers, who become more concerned about quality of life, food, health and the environment.
Consumers want a better world, not just better widgets.
Customers want good value, but they care more than ever how food and clothing products are made.
The cultural propaganda embodied in two liquor advertisements, "Living well is the best revenge" and "Sip it with arrogance," have a curious, perhaps demonic appeal. Consumerism indeed has its own spirituality.
Millennials, as others, want creative, durable, desirable, and beautiful products. But they do add a new criteria: respect.
Markets always change, and as soon as there's downturn, cleanliness becomes a major value.
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
