Consumer Expectation Quotes

It isn't the consumers' job to know what they want.

I think if you're going to a concert and spending $15 for a ticket for you and your girlfriend, then you're going to buy a T-shirt, and you end up spending close to $100 a night, what with gas in the car and anything else to get you in the spirit of things, I just think that people deserve their money's worth.

What's my expectation in the U.S.? I would like to replace Grey Goose.

If Broadway shows charge preview prices while the cast is in dress rehearsal, why should restaurants charge full price when their dining room and kitchen staffs are still practicing?

As consumers are being asked to pay more of the cost of healthcare services, they will increasingly demand more value and will also ask for more transparency and tools to determine the value they are receiving.

Everyones always asking me when Apple will come out with a cell phone. My answer is, Probably never.

Of what value is a civilization that can't toast a piece of bread as ordered?

If you can afford...a computer, you can afford to pay $16 for my...CD.

[The consumer] shown new styles in the moment, but she's not going to get them for another six months - and I think that's very confusing for her. She feels she's seen it all by the time it comes around. She's also a little bored. She's really into [snaps her fingers], "Wear-now-buy-now."

I've attended many concerts where I felt let down and I was wishing it would be something else. Not that it's their duty to please me, but at the same time, I think a lot about what it's like through the eyes of the consumer, the fan. I want not to pander to the audience, but to be aware of them.

Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpaste—now every company adds sodium laureth sulfate to make toothpaste foam more. There’s no cleaning benefit, but people feel better when there’s a bunch of suds around their mouth. Once the customer starts expecting that foam, the habit starts growing.

Basically, there are two things we know: Everybody has less time, and the general public is demanding better food - better in terms of quality and better in terms of flavor.