consumer desires Quotes

On the free market, everyone earns according to his productive value in satisfying consumer desires. Under statist distribution, everyone earns in proportion to the amount he can plunder from the producers.

We know that the adult in a certain sense has an attitude toward life exactly opposite to the attitude of commercials. Commercials say, 'Your longing for 3.2 beer is very important. Your longing for skin that doesn't have any wrinkles in it, that's very, very, very important.' The adult says, 'No, I've got wrinkles, so what?'

Consumer wants can have bizarre, frivolous, or even immoral origins, and an admirable case can still be made for a society that seeks to satisfy them. But the case cannot stand if it is the process of satisfying wants that create the wants.

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.

If the market does indeed embody the sum of all human wishes, then the secret ones are just as important as the ones that are openly displayed.

I think i always had a perfectly clear view of what was possible for the public. "Give'em what they never knew they wanted".