Consumer Affordability Quotes

We cannot have a system that everything can be passed on to the final consumer in the garb of cost being recovered without being sensitive to their own problems and affordability.

VR is going to become something mainstream, but it's not going to happen right away. You just don't have the horsepower to make it happen on a device, much less a cheap enough and comfortable enough device that a normal consumer is going to want to have.

When we cut the price for bananas by 1 ruble, we sell 100 tons a day more... There are people who live within their budget.

I will build a motorcar for the great multitude. It will be so low in price that no man making a good salary will be unable to own one.

There are more and more products with fewer people able to consume them. We have to help those who don't have the economic stability to grow, or one day there will be very few who are able to buy what we're selling.

The reason our games generate so much revenue is because we're stupid enough to charge $60 for a box or $50 for a download or something. You need used games because most people can't afford those prices.

It's much easier to create a high-end bag than a mass market bag that everyone can afford.

When you have a TV show or when you are running a magazine, you have to remember that your audience isn't rich. They're not made of money.

If a product costs $10,000 or $20,000 it has limited use. This is what the first computers cost! Only when almost everyone is able to afford it will it be a real thing.