To be successful in talk radio, you have to have a conservative audience as well. Not enough liberals listen to it.
I wonder about guys like Sean Hannity, Keith Olbermann and Mark Levin. They're on such a mission. I mean, I love Hannity and Levin to death, but on the radio they're insane. How can you keep that up?
A lot of people listen to Rush Limbaugh just because he's a great entertainer.
So that what you tend to see is someone like a Rush Limbaugh, he's the classic case because he's the most successful, he didn't sort of like come out of his mother's womb with the highest ratings in the country.
The right wing has monopolized the AM radio airwaves.
I think talk radio belongs to conservatives now after the last 20, 30 years of Rush Limbaugh, Sean Hannity, my colleagues at Salem, Dennis Prager, Hugh Hewitt, Larry Elder.
I'd like to talk to Sean Hannity in a controlled environment and say, 'O.K., you can't interrupt and jump up and down like a professional wrestler.'
It's hard for a liberal to go on between Sean Hannity and Rush Limbaugh, because it's like doing country music after hip-hop. I mean, just, the audience doesn't go from one to the other.
Liberal talk on the radio doesn't perform well because it is not a sequestered to a niche - it's everywhere in the media universe. Conservative talk radio, on the other hand, performs well because the radio is the only place, besides Fox News, that people can go for right-sphere opinions.
I will use whatever position I have in order to root out hypocrisy. Democrats have strong moral values. Frankly, my moral values are offended by some of the things I hear on programs like 'Rush Limbaugh,' and we don't have to put up with that.
Michael Savage turns on a microphone and broadcasts his opinions to faithful followers who enjoy listening to his views on politics, social issues, and anything else that this colorful, provocative, entertaining guy comes up with. It doesn't matter which of his views I agree or disagree with.
