Commercial Goal Quotes

Every business is there to make money, and making a record is business. This tends to be forgotten by many.

We're not making records for the fun of it; we're in it to make money.

I never made films like kind of career moves, like making this film in order to make that film in order to end up in Hollywood.

Of course, I want to sell this record - there's no point making it otherwise.

At the end of the day, it's a business; people want to make money. That's the intention with every film. It happens for some movies. For others, it doesn't.

I've always loved and enjoyed the theatre, but I have to say that none of our sponsorships have been done because I'm one of those chairmen and chief executives who goes gooey-eyed about something. They are done for a very specific marketing and commercial agenda.

It's a funny line when you're walking - the creativity, the subjectivity versus the objectivity, creativity versus the business, and recognizing that you are in the music business, so there are certain things that you have to acquiesce to on the business side and certain creative decisions that you have to make for the purposes of serving the business side of it.

There's always gonna be people with a lot of money making film, and the goal is to make profit and carry on. It is a business. The goal is to make a living doing it and to be comfortable.

I believe entertainment can aspire to be art, and can become art, but if you set out to make art you're an idiot.

Rodgers and Hammerstein didn't mean anything to me. I just wanted to have a hit, I just wanted to be like those people on the radio. It was all of a case of the present tense with no projecting into the future, particularly.

Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.

Art work is inconclusive. It opens your mind up. At least, that's what I hope it does. And advertising, using exactly the same photograph, closes things down. It makes it conclusive. It sells a product, and that is its primary function.