Commercial Directing Quotes

I had kicked around the idea for Good Eats when I was directing commercials.

Yes, I direct commercials as well. I get these really weird offers and then I have to bid on them and win the job. One offer that I have now, and I've already done this last year for the same company, is for Cash Value Cheese, this cheese out in the midwest. I did two spots for them last year and I'm going to probably do three this year. I also did some for the Utah Transit Authority, which was weird and interesting and they turned out really funny - they actually won an award.

Commercial directing felt like a very natural transition from my comedy, sketch, music video directing experience.

I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.

I gotta tell, that's one of the things in Hollywood that has not been a barrier. I've gotten lots of offers, and I did try my hand at it, I directed two commercials. I won best commercial of ad week [laughs] on my first try.

These commercials, I directed them all from inside the tracking vehicle, so I was traveling about 85mph most of the time, so there wasn't really anyone sitting beside me other than the driver. But, you know, yeah the agency is there and VW is there, which is- they're paying for it all and also because the agency created the boards, they want to make sure that you're not going off the rails in executing it. And also they can help, because they- it's a very different thing to cinema.

I became a real Shell Motor Oil expert, and I did this 25-minute film. It turned out really well and, as a result, they offered me more work and lots of commercials to direct.

I was aware of the possible biases you could get as a commercial director, like being too concerned about the technical aspects of the form rather than anything of substance. If you keep working in commercials, you can get trapped in a very superficial way of thinking. I always used commercials as an exercise for filmmaking, like going to the gym.