Broadcast Reach Quotes

TV has the most reach among the audience. Movies are watched only by those who like cinema.

When you're still in the broadcast business, you're still trying to reach tens of millions. You're trying to still aim for a broader audience, and I think that's a more difficult task to spread yourself across that audience, connect with them, as opposed to a very, very small, pinpointed audience. Difficult to do.

I'm on all the channels. I'm on every channel. Not just Fox. I'm even on the channels that attack me all the time.

The broadcast networks - they are literally broad. They try to appeal to everyone. They try to reach all of America, all the time. Increasingly, they fail to do that, but they try.

I'll know I'm reaching the total American market when I'm asked to do a video for MTV.

The better the coverage, the more discriminating the viewer.

In television, there's this weird sense of isolation from your audience; you kind of get this feeling that you write the show for you and your wife and your friends and the other people who work on the show. It's our little show, and then it goes out into the world, and somebody watches it.

You can make a feature that makes millions but only so many people see it. With a hit TV show, every week you'll have 16 million - 20 million people watching you.