A 'problem' is nothing more than a gorgeous opportunity to discover an even better solution.
You can't always come up with the optimal solution, but you can usually come up with a better solution.
Before you build a better mousetrap, it helps to know if there are any mice out there.
Each time I went to create my website, I needed imagery. It was complicated to get, the process was expensive, I had to negotiate rights. I knew there had to be a better way.
I fear a very hard Brexit, but I hope we will find a better solution.
If you build a better mousetrap, regardless of your marketing budget, the world will beat its own path to your door.
Someone is out there looking to put you out of business. Someone is out there who thinks they have a better idea than you have. A better solution than you have. A better or more efficient product than you have.