Authentic Marketing Quotes

Don't spam your music to people... let the people around you share it.

I don't take on a product unless I believe in it. I use everything that I sell.

Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.

When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.

When I approach a band, I want to respect them and be respectful of their music. I'm not gonna say, 'Look, you guys are real hot, so we'll stick you in the movie, and we'll get it in all these stores and all these stations.' That isn't right.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

Great advertising is the expression of deep emotional sincerity.

If brands can find a voice that matches them, and the artist embraces it, they can find a way that would serve them that doesn't feel like a sellout to the artists and has dramatic impact for the brand.

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

I am big on not pushing anything that I wouldn't do or use. I understand my brand, vision, and the story I want to tell. I am not into taking short-cuts like tummy teas or waist trainers. I want my brand to be a lifestyle and very premium but, at the same time, relatable.