Artist Marketing Quotes

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

I look at the artists as mini media companies, like if Beyonce is ESPN and Lady Gaga is Discovery.

I have my own marketing company, Always Civil, where I help artists create their online identity. I have worked with Lil Wayne, Young Jeezy, Mary J. Blige, Pusha T - the list goes on.

I didn't have any role models of artists that were in the same playing field as me - making expensive videos, travelling, marketing and promoting an album.

I don't mind doing publicity but I want to make sure it's the right type and it's about promoting my music and not me.

What would be great is if everyone who bought a record got a comp ticket to a show.

Everyone should still want to put their music out because it's important that people still think that you are still willing to come to them. When you're dealing with the Internet, it's a 'come to me' situation. But when people see you out-and-about, promoting your merch and in the club, people enjoy that, too.

All of us need to self-promote. We cannot sit back and wait for our gallery or rep to do it all.

The podcasting world has changed the way I book my shows. I knew that I could announce a gig on a podcast and that people would hear it. People that like what I do would hear, 'Oh, he's in my city.' And that makes it so much easier.

The paintings by dead men who were poor most of their lives are the most valuable pieces in my collection. And if an artist wants to really jack up the prices of his creations, may I suggest this: suicide.

I don't think radio is selling records like they used to. They'd hawk the song and hawk the artist and you'd get so excited, you'd stop your car and go into the nearest record store.

My Internet presence was definitely bigger than the music. I'm so good at marketing, so once I knew I had them looking, I turned up with the music. I knew what I was doing - it was premeditated.

I don't think people buy records because of anything that happens on Facebook. They buy records cause they're friends say 'I bought this record and I love it.'

I've seen other artists put out movies that went straight to DVD, and no one cared. Maybe their own fans bought the thing, and that was fine.

I've always said that if you have songs on the radio and get played, you've got to have a tour to support that.

Labels are curators of taste, and the best ones know how to monetize what an artist is trying to do.

The truth is an artist like me who doesn't get the type of promotion that we see more commercial artists receive, and especially in this climate of the music business, you have to be creative about how you promote yourself.

Americans work a long away ahead of themselves because of the size of the place. To make any impact at all you have to promote yourself with live performances ages before a release.