Age Targeting Quotes

Jay-Z, he knows precisely who he's going for - 14-year-old white suburban girls.

I've done a pretty good job of hitting 18-34-year-old males, and not such a good job of reaching kids. Disney has done a great job of reaching kids, but maybe not the 18-34-year-olds. I figure I can learn a lot from Disney, and maybe, I don't know, they can learn a lot from me.

You need to know who your ideal viewer is, and mine is a 14-year-old screaming female. And I'm thrilled about that. I am thrilled.

Older teens tend to write to me and say, 'Thank you for not writing down to teenagers.' And then there are the letters from adults who say, 'This is such a good book; why did you write it for teens?'

I think maybe I might tackle something that doesn't reach down to a very, very young audience, like more of a kind of teenager and upwards.

One thing to argue against Hillary Clinton being harmed by my saying on aging is that when you take Hollywood and television and look at the primary demographic there. Hollywood movies. Most of them are made for guys that still have acne, just reached puberty, you know, under 24. And they don't vote, the lowest common denominator in terms of age demographics.

I would not have so many scripts being driven by demographics. The play's the thing - not the 18-35 year old male age group.

If you can tune into the fantasy life of an 11-year-old girl, you can make a fortune in this business.

The Top 40 is geared toward 20 and under, not 20 and up. That's the audience I'm geared to.