Advertising Technique Quotes

I'm sure 50 percent of television ads use rhyme.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that.

I saw a subliminal advertising executive, but only for a second.

I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique.

I never write fewer than sixteen headlines for a single advertisement.

Just as a salesperson is never extreme or original or overdressed, so the TV retailers never do anything to distract their audiences from the real product, the commercial.

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.

The great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt.