Advertising Goal Quotes

Too many ads that try not to go over the reader's head end up beneath his notice.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products. (128)

You have to make people feel things. I think that's what commercials are, from a commercial for a car, a phone or anything that might be, they want to do it. The first iPhone was sold by how exciting it was to hold pictures of your family, not how great a phone it was.

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

I always imagined how cool it would be to be the face of a Gap campaign!