Advertising Claims Quotes

To be truthful, not much 'engineering' goes into the ShamWow!

Moisturise, moisturise, moisturise... is the motto of people who are in the business of selling moisturisers. Your body is already 60% water. If that's not moist enough for you, sit in a puddle.

A television advertisement must illustrate the scientific method to substantiate any claim.... That is why stains are lifted, ring-around-the-collar is removed, paper towels become soaked, excess stomach acid is absorbed, and headaches go away-all during the commercial.

Consumers have to understand that the purpose of these claims is to get them to buy the product.

We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.