There was a time when using TV to sell albums was frowned upon.
In many ways, a teaser trailer these days has just become a short version of the full-length trailer, as opposed to something that grabs you and teases you and makes you go, 'Whoa, what is this?'
The advertising industry needs to keep evolving.
Mr. Trump's election has caused a tectonic shift in advertising - just as it has in media more generally - and themes that might have once seemed innocuous or patriotic have suddenly become politically charged, controversial, and divisive.
Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.
I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
Everybody's enamored of the iPhone, the Google phone. But the applications are going to change. You know, we're going to start using our phones for shopping. It's going to change the nature of advertising.
Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure.
I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.
Today's 'Sesame Street' will NOT be brought to you by the number 34 or the letter D.
