Tim Cook Quotes

There is good business doing good.

Doing business and doing good are not mutually exclusive, and it is our responsibility to prove this every day anew.

Do well by doing good.

I believe our philosophy of conscious capitalism will eventually be widely adopted primarily because it is a better way to do business, and it creates more total value in the world for all of its stakeholders.

Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.

The only currency isn't money. For me, it's about how can you build a good business that's also a social business.

Many entrepreneurs embrace profit-making and charitable purposes. Companies such as shoes seller Toms and eyeglass firm Warby Parker sell products at a profit with a pledge to devote part of their earnings to the needy. The number of for-profit businesses with a built-in charitable dimension has proliferated.

I have always believed that business should be a force for good.

Screwing business as usual fundamentally recognises that doing good is good for business.

Doing good business - being ethical, being transparent, being caring, implementing values in your business - makes a difference, and you make money at the same time.

I'm convinced that there's a new way to define capitalism, and that the definition should include three ingredients - that we love our work, that we are building a traditionally successful business, and that we are having some positive impact in the world, whether it's local or global.

I pretty much believe, as everyone in the B Team does, that business must succeed beyond the bottom line. More important than profits is how you get to them. Measuring financial earnings and losses only is definitely not enough and has led us astray from creating a better world for all.

Despite their good intentions, today's businesses are missing an opportunity to integrate social responsibility and day-to-day business objectives - to do good and make money simultaneously.

The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits.

I strongly believe the business of a business is to improve the world.

I see myself as a conscious capitalist.

When I first entered the corporate world, doing good and making money were seen as separate and contradictory threads. Challenging that notion set my career - and life - on a new course.

Making money and doing good in the world are not mutually exclusive.

Explore this next great frontier where the boundaries between work and higher purpose are merging into one, where doing good really is good for business.

Provocative and challenging The Social License makes a compelling case for why companies must look to increase their positive social impact as an integral part of their core business strategies.

I wouldn't want to manufacture cigarettes. But if I owned - we do own Costco. Do they sell them? Yes. So I don't have a problem owning stock in that. But I just wouldn't want to - I wouldn't want to do it myself. I basically think, if anything is sufficiently antisocial, society should do something about it. But that's a separate question. But - and I don't think there's any company that I have seen that's 100 percent pure.

The future of profit is purpose.

Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.

I believe in conscientious capitalism; that's a kind of driving force with me.

I truly believe that philanthropy and commerce can work together.