Tim Cook Quotes

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

You do what is manageable, and you do it well rather than trying to do a thousand things just a little bit OK.

Focus on just a few things, and do them better than anybody else.

Strive for excellence in few things, rather than good performance in many.

I focus on things that are the highest value and do them perfectly.

Go for the gold: better one great column and some undistinguished ones than constant mediocrity.

I want to do one thing and do it well.

We need to execute fewer things better.

I like to do the simple things really well, keep the ball ticking.

I admit I'm choosy. That's because I like to concentrate on what I'm doing.

Concentrate on the essentials. We will then be accomplishing the greatest possible results with the effort expended.

Keep the best, forget the rest.

You can't take everything that is offered to you. I pass on a lot of stuff, because I truly believe that I will shine better if I could do it 200 percent rather than do it 80 percent and make it so-so.

Make every detail perfect and limit the number of details to perfect.

Much better to do fewer things and have time to make the most of them.

Believe it or not, it is not only possible to accomplish more by doing less, it is mandatory. Enter the world of elimination.

What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do. He's a minimalist.

I only scream and scratch when something's only 'really good' or 'good', I want to be great, or let's go home.

Good is the enemy of great.

Everybody wants to be great at something.

The longer you live and the more you learn, the more clearly you will feel the difference between the few men who are truly great and the mere virtuosi.

I saw that Meryl Streep said, I just want to do my job well. And really, that's all I'm ever trying to do.

Besides the noble art of getting things done, there is the noble art of leaving things undone. The wisdom of life consists in the elimination of non-essentials.

Through your life, most people peel away the junk that's not useful, that's superfluous. You are determined to peel that away. I do one thing at a time. One man at a time. One car. One house. One child. One job.

It's not necessarily the amount of time you spend at practice that counts; it's what you put into the practice.