Stephen Elop Quotes

There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.

I chose Tennessee because I thought they'd give me an opportunity to play.

If I walk into a store, I'm going to buy the best jacket or the best item in the store, hands down.

The most important thing for me is to really buy the best ingredient.

Let's put it this way, I like number seven.

You've got to look and pick your shots - and that's where your class and skill comes out.

It's hard to pick out one particular wrestler.

The computer has moved to the palm of our hands now.

Decide: To succumb to one set of influences over another set.

I micromanage the selection of the cabinet.

America had one idea attached to its brand. We presented ourselves as the world's last superpower. And that was the world's worst branding idea.

Oh yes, I love gadgets.

I love gadgets.

I think everybody understands mobility because everybody's got a cellphone and lots of apps and seen how they've moved off of PCs and onto mobility.

I had an iPhone for a while, I gave that to my grandson. Kids are really caught up in that.

I like the Chanel mascaras.

In tech, people want an object for what's inside it, what it does. You need to make a defensive design that people won't walk away from. A chair is aggressive - you want a customer to choose it from many others.

I love Rosebud Salve.

I carry both a Blackberry and an iPhone. But for my job, the iPhone is essential because of picture-taking and because of picture sharing.

I've built my business around the No. 7.

When you make something you are always offering some choices and denying others.

The iPad falls between two stools - not quite a laptop, not quite a smartphone. In other words, it's the spork of the electronic consumer goods world.

In the beginning it was just about the business - now it's about the brand.

I definitely think the first works best.

Brands always mean something. If you don't define what the brand means, your competitors will