Rod Serling Quotes

We should not write so that it is possible for [the reader] to understand us, but so that it is impossible for him to misunderstand us.

No one can write decently who is distrustful of the reader's intelligence or whose attitude is patronizing.

I thought clarity of communication was the most important thing in writing, and if you really cared about getting your idea across, you would say it in the most straightforward way possible. Later, in college and grad school, I came to realize that language is a technology like any other, and that it's always evolving - clarity of expression is always evolving.

The art of writing is not, as many seem to imagine, the art of bringing fine phrases into rhythmical order, but the art of placing before the reader intelligible symbols of the thoughts and feelings in the writer's mind.

The more clearly you write, the more easily and surely you will be understood.

They write them long because they can't write them short.

Muddy language is not confined to policies alone. Each of you has seen replies to simple questions in which the meaning was lost through hopelessly obscure wording. When a person writes to the Veterans Administration, he is entitled to an easily understood, frank, and courteous reply. If our replies cannot be understood, they are not only not worth writing, but they simply create additional work.

Never mistake legibility for communication.

The difficulty is not to write, but to write what you mean.

Clear writing is universal. People talk about writing down to an audience or writing up to an audience; I think that's nonsense. If you write in a way that is clear, transparent, and elegant, it will reach everyone.

To make yourself understood you have to think plain and write plain.

Every man speaks and writes with intent to be understood; and it can seldom happen but he that understands himself might convey his notions to another, if, content to be understood, he did not seek to be admired.

I try to be specific. One thought at a time. Clear. Articulate. And above all, memorable, if you can be. You'd like to write phrases that people can't forget as soon as they read them.

I write with two things in mind. I want to be right with my fellow economists. After all, I've made my life as a professional economist, so I'm careful that my economics is as it should be. But I have long felt that there's no economic proposition that can't be stated in clear, accessible language. So I try to be right with my fellow economists, but I try to have an audience of any interested, intelligent person.

It has been said that good prose should resemble the conversation of a well-bred man.

You want to write a sentence as clean as a bone. That is the goal.

In general, what is written must be easy to read and easy to speak; which is the same.

I think in most cases, unless you're writing about a character who is garrulous, you say what you've got to say and then get out. Those little conjunctions, those little turnaround words help you do it. That's the way I like to write: I get rid of things rather than add them.

Here is a golden Rule.... Write legibly. The average temper of the human race would be perceptibly sweetened, if everybody obeyedthis Rule!

I made up my mind long ago to follow one cardinal rule in all my writing — to be clear.

My writing model is my mother, who is a writer as well. She always valued clarity and simplicity above all else. If someone doesn't understand what you're writing, then everything else you do is superfluous. Irrelevant. If any thoughtful, curious reader finds what I do impenetrable, I've failed.

Say all you have to say in the fewest possible words, or your reader will be sure to skip them; and in the plainest possible words or he will certainly misunderstand them.

Brevity in writing is the best insurance for its perusal.

Style means the right word. The rest matters little.

Plate glass... has no beauty of its own. Ideally, you ought not to be able to see it at all, but through it you can see all that is happening outside. That is the equivalent of writing that is plain and unadorned. Ideally, in reading such writing, you are not even aware that you are reading. Ideas and events seem merely to flow from the mind of the writer into that of the reader without any barrier between. I hope that is what is happening when you read this book