David Ogilvy Quotes
When you advertise fire extinguishers, open with the fire.
Ogilvy, David. Ogilvy on Advertising. Vintage Books, 1983, p. 110.
There are several different strategies for fighting forest fires. Some argue to let them burn themselves out. Others want to burn old brush regularly under control. Still others want to fight every fire regardless of size. Most communities have not reached any decision on these points and as a result, for most communities, none of the strategies prove effective since none are planned for.
Referring to President Bill Clinton:
In Afghanistan and other Islamic nations where there is a fundamentalist view of women, many advocates of women’s rights have been assaulted and/or murdered. In some cases, on the grounds of blasphemy.
David Mackenzie Ogilvy CBE was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.