Jason Fried Quotes

When you do anything for eight or nine years, you start getting a little comfortable; you start taking things for granted.

The tendency is to keep doing things the way you have done them.

My philosophy is familiarity breeds contempt.

Human inertia makes the everyday environment, the furniture, as it were, appear to be a given.

You do not notice changes in what is always before you.

With success comes complacency if you let it happen. It is human nature; there is that urge to think about how well you have done.

We tend to default to complacency. Stick to the easy option. We all do it. We've tried to create a business model and society around us that is as easy and boxed as possible. We love creating boundaries and borders.

We always know which is the best road to follow, but we follow only the road that we have become accustomed to.

Habit, laziness, and fear conspire to keep us comfortably within the familiar.

Once you start doing only what you've already proven you can do, you're on the road to death.

You get so used to a world that you complain, but never actually want anything different. Why crave the unfamiliar?

For me, habit is just a synonym for death.

So easy to fall into a rut, isn't it? Why should ruts be so comfortable and so unpopular?

I believe that when things are easy, people stay dormant.

Habit is a great deadener.

If you do anything for too long, it starts to lack edge, to become too easy. Easy is the kiss of death.

Sometimes when you're with the same old people, you get the same old thing.

Nothing is more uninteresting than completely knowing somebody, being totally at ease.

Success is seductive. It can make one complacent and inefficient and stale.

Being quiet is comfortable. Keeping things the way they've been is comfortable. And all comfort has done is maintain the status quo.

I think sometimes with experience, it brings a sense of laziness and complacency. I try not to get complacent.

A lot of people mistake habit for hard work. Doing something over and over again is not working hard.

I think that I've been living on my laurels.

Sometimes success can bring complacency.

In success there's a tendency to keep on doing what you were doing.