Lionel Sosa Quotes
When I started Sosa & Associates, there were only 3 million Latinos in the U.S. and only four Hispanic-specialized marketing agencies.I had one little goal for our small San Antonio-based agency: to be the largest Hispanic-specialized agency in the United States. We planned for our success and achieved our goal.
Citations
Sosa, Lionel. Think and Grow Rich: A Latino Choice. Ballantine Books, 2006.
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Lionel Sosa is a Mexican-American advertising and marketing executive.