Jonathan Klein Quotes

I'm kind of the crisis communications person at 'SNL.' If there are fires to put out, they try and find me.

I think humanitarians really feel very awkward and embarrassed about marketing, but it really doesn't matter whether a shampoo gets better marketing. It does matter when a famine or a huge crisis is - oh - well, I hate to use the word 'marketed' better but, you know, is publicized in a way that will be more effective.

Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can.

When you have that window of opportunity called a crisis, move as quickly as you can, get as much done as you can. There's a momentum for change that's very compelling.

Yale is practicing a most unusual media strategy. I'd call it Just say nothing.

For political and bureaucratic reasons, governments at all levels are telling far less to the public than to insiders about how to prepare for and behave in the initial chaos of a mass-casualty event.

What you say and do in a crisis matters.

We've got to be judged by how we do in times of crisis.

American government has usually been pretty good in a crisis and pretty lousy at all other times.

When there is a crisis, how you handle the crisis is just as important as the crisis.

The whole idea of a spokesman is a joke and a fraud if you drop someone like a hot potato if there's controversy.

NASA trains you to assess emergency situations and react in a way to keep yourself and everyone else safe.

Human beings are often at their best when responding to immediate crises - car accidents, house fires, hurricanes. We are less effective in the face of enormous but slow-moving crises such as the loss of biodiversity or climate change.

I was watching a documentary that during the Bay of Pigs crisis JFK had about two weeks before anybody reported on it. Imagine that. I think it's fair to say that if something like that happens under a current president, they've got to figure out in about an hour what their response is.

If you have to release bad news to the public, it would help if you are not ugly.

They seem to be getting it together. How much damage will the picture of people spending four or five days on rooftops do That depends on how well it goes from here on out.

One thing Donald Trump does, the minute something's out there about him that's not true, he blows it up. He reacts to it.

In fighting scandal, the key is not to overreact.

The FDA has formed a rapid response team.

When you have a time of crisis what happens depends on what ideas are floating around, and what ideas have been developed, and thought through, and are made effective.

It will be the mistake of your life if you go into print in your own defence [sic]. Your denial will reach a new set of people andstart them to talking, while the ones who read the original charges will never see the refutation of them.

That if desperate times call for desperate measures, then I'm free to act as desperately as I wish.

My purpose is to make sure that we protect every American, wherever that American is, and if an American is calling out for help, whether it's in Benghazi or at the border, then we ought to be able to answer it.

I sit up straight and do the first thing a person is supposed to do in an emergency, which is send a text message.

There are certain times you rattle the press's cages, and other times you don't, and you have to be discerning about it.