Li Shufu Quotes

I don't design cars. I'm not a designer. I know what I desire to be built, I know what the end result is, the horsepower, the competition we'll be working against - but I leave it to the people who work with me to put it all together. I don't do anything.

We go through the whole season working on next season's car and developing the car and making sure we fit in the car and all that sort of stuff. And we obviously give ideas of what we would hope next year's car would have even if it's small things like buttons on the steering wheel and different positions and whatever.

What I wanted to do was build an automobile.

A car is thirty thousand parts you're putting together.

I will build a car for the great multitude.

I think there could be more experimentation if car companies didn't have to make such huge volumes. If you're making 300,000 vehicles, you have to play it safe. Ultimately, the companies want to make customized cars, and they are all working on ways to do that. Experiments with structural systems are usually about that.

Making a new car is so expensive that the risk factor is what takes the unique ideas and keeps reanalyzing them until they become very similar.

I drive Fords, and I've driven American cars all my life, and I want to have a strong American manufacturing sector, especially in automobiles.

I'm involved in everything from highly progressive lighting systems to airline interiors. In the field of transportation I can go from the micro to the macro: architecture, transportation, industrial product design, right across the board. It's Russian dollism, because they all interrelate: one goes into the other.

It turns out that if you optimize the performance of a car and of an airplane, they are very far away in terms of mechanical features. So you can make a flying car. But they are not very good planes, and they are not very good cars.

The Ford Motor Company has always been part of my life, and I continue to draw a lot of energy from this wonderful and exciting business.

When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.

A car designer is really a sculptor.

To make a very specific car only for India - where you don't know where the segments are tomorrow or will it shift - is tough.

I build engines and attach wheels to them.

You can know or not know how a car runs and still enjoy riding in a car.

Auto designers usually have to think in terms of the standard categories: SUV, sports car, etc.

If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1,000 MPG.

I'd love to be part of the process of building cars.

We know that the Senator does not read every word of legislation. Just as the CEO of General Motors does not attach every nut and bolt to a car.

There's not a single doubt in my mind that the whole of Chrysler organization views itself as an American car producer.

In this industry, you have to have passion. It's tough; there's no mercy. But I just love cars - I love to bring a new car to market. And every time I do this, it gets a little easier.

Whether it's with my engineers in the team, my home life, or my friends, I don't like things to get complicated - and one good example would be the steering wheel in my Mercedes Formula 1 car.

I can imagine an automotive designer or an industrial designer building a product in 3D, all in real-time. That's the way a lot of people are going to work in the future.

Components are important in the evolution of cars, and there is increasing need for electronics.