Martin Sorrell Quotes

What was good enough for my father is good enough for me" is a treasured English axiom which, if strictly carried out, would have kept us to wooden ploughs and water clocks. In these days we need to be inoculated with some of the nervous energy of the Americans.

We must not stay as we are, doing always what was done last time; or we shall stick in the mud.

There's one thing worse than change and that's the status quo.

If you're doing something the same way you have been doing it for ten years, the chances are you are doing it wrong.

I don't know really, it doesn't feel like it has changed to me but I think to have to move with the times. Try out different areas and not get stuck in 1978.

The world is moving, and a company that contents itself with present accomplishments soon falls behind.

The move to modernity has its risks but the greater risk is not moving at all.

Experience should be a plus as long as it doesn't become complacency. If you say, 'We're not going to change; we didn't do it that way before,' then you've become too old.

You have to adapt yourself to the changing times. There is no other way. You must keep up with what's happening around you. You afford to be complacent on that front at all. Otherwise you won't be relevant.

Any time there is a new idea, it can take some time for policy to catch up to it.

I'm not sure I want to preserve the old ways just for the sake of saying, 'I don't believe in change.'

To stand still today is to go backwards...and quickly...!

We accept the verdict of the past until the need for change cries out loudly enough to force upon us a choice between the comforts of inertia and the irksomeness of action.

A man's work is in danger of deteriorating when he thinks he has found the one best formula for doing it. If he thinks that, he is likely to feel that all he needs is merely to go on repeating himself . . . so long as a person is searching for better ways of doing his work, he is fairly safe.

What if I told you that 10 years from now, your life would be exactly the same? I doubt you would be happy. So, why are you so afraid of change?

Change is constant in a progressive country.

The new is threatening to those who have mastered the old.

In a business, you've got to move on.

Change is a great and horrible thing, and people love it or hate it at the same time. Without change, however, you just don't move.

When you talk about change, you know what makes it really tough for people is on the one hand you've got tradition, and on the other hand you've got change; in many people's mind, change equals modernization. Tradition, however. I'm a big tradition guy.

The only way to thrive is to innovate. It's that simple.

My new motto is: When you're through changing, you're through.

If you're not looking toward the future or trying to improve the current technology, you'll be left behind.

When you are through changing, you are through.

The only thing I fear more than change is no change. The business of being static makes me nuts.