Arlie Russell Hochschild Quotes
To televisionize any serious problem, the program directors face the task of making the message 'go down smooth' until the audience is delivered to the commercial.
Hochschild, Arlie Russell. The Commercialization of Intimate Life: Notes from Home and Work. University of California Press, 2003.
See Fred W. Friendly for an almost as harsh an incitement: {611294}
The Commerce Department was then in charge of Radio regulation and policy. Hoover, a great administrator and businessman, had a terrible record with policy making. He almost always zigged when he should have zagged. He let General Douglas MacArthur loose to brutalize protesting veterans, would not use the Federal Government to provide any relief or stimulus as Roosevelt did in the Great Depression, and here, where he took a very left wing position on Radio Advertising, he was wrong again as it was the very thing he wanted to avoid that provided all the sponsors resources for all the great radio program development.
Arlie Russell Hochschild is an American professor emerita of sociology at the University of California, Berkeley and writer. Hochschild has long focused on the human emotions which underlie moral beliefs, practices, and social life generally. She is the author of nine books including, most recently Strangers in Their Own Land: Anger and Mourning on the American Right, a finalist for the National Book Award. In The Second Shift, The Managed Heart, The Time Bind and others of her books, she continues the tradition of C. Wright Mills drawing links between private troubles and public issues.
