William Bernbach Quotes


The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.


Citations

Bernbach, William. Bill Bernbach Said... DDB Needham Worldwide, 1989.

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  • Born: August 13, 1911
  • Died: October 2, 1982
  • Nationality: American
  • Profession: Advertising Public Relations

William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.