Richard Branson Quotes

Any business whose sole purpose is making money is not worth doing. Business must serve a larger purpose.

As business leaders, we should not choose between profit or good; rather, we must choose to profit from good. And that requires connecting what we do with a purpose beyond profit - a reason to exist that meets our shared sense of 'doing good.'

Creating a strong business and building a better world are not conflicting goals - they are both essential ingredients for long-term success

I believe in capitalism. I need to make a profit, but I would like to do it with ethics, dignity, morals. It's my dream.

Building a mission and building a business go hand in hand. The primary thing that excites me is the mission. But we have always had a healthy understanding that we need to do both.

A business that makes nothing but money is a poor business.

One of the biggest lessons I've learned is that there has got to be a reason for what you're doing. You actually have to care about what you're doing. The business has to be about something. Whatever the point of it is does not have to be inconsistent with making money, but usually if that's the sole reason, it is not very successful.

Putting people before profits is how we've tried to operate from the beginning.

You can't live if you don't eat, but you don't live to eat. And neither does business exist primarily to make a profit. It exists to fulfill its purpose, whatever that might be.

When you're buying a pair of TOMS, if you don't feel like you're part of a community, then I've failed.

To survive, men and business and corporations must serve.

At a lot of companies founded on principles, the notion of making money is almost antithetical to the ethos of the place. From the very beginning, our business has existed to meet the needs and desires of multiple constituencies: customers, team members, vendors, shareholders, the community.

You must consider the bottom line, but make it integrity before profits.

The aim of a business is not simply profit, but to form a particular group at the service of the whole of society.

One can be in business and pursue bad profit. That is, by practicing cronyism—rigging the system to undermine competition, innovation and opportunity, making others worse off. Good profit should lead you to improve your ability to help others improve their lives. But that’s not how many businesses act today.

The central task for a business is to make a profit. The challenge is to make a profit by doing things which are genuinely good for people and good for societies.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.

The corporation was originally conceived as a public institution whose purpose was to serve national interests and advance the public good.

Profit has to be a means to other ends rather than an end in itself.

We don't have to reinvent the wheel, just go back to what it was in terms of how corporations acted in terms of their collective responsibility just 20 years ago.

In seeking to serve social needs because it makes good business sense to do so, a corporation is doing what it knows how to do best.

Shareholder value is a result, not a strategy . . . Your main constituencies are your employees, your customers and your products.

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

Speeches by businessmen on social responsibility...may gain them kudos in the short run. But it helps to strengthen the already too prevalent view that the pursuit of profits is wicked.... There is one and only one social responsibility of business-to...engage in open and free competition without deception or fraud.

The main social responsibility for a company is to win.