Edward de Bono Quotes

Creativity comes from a conflict of ideas.

Creative ideas aren't like Jenga blocks, where they fall apart and you've got to start from scratch, though it can feel that way.

I'm not a craftsman of graphics or art or film. I'm more of an idea generator and manufacturer.

Creativity is the process of having original ideas that have value. It is a process; it's not random.

Creativity requires input, and that's what research is. You're gathering material with which to build.

Bring ideas in and entertain them royally, for one of them may be the king.

It's not enough to tell people to be creative; they need to know how, and what to create.

Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.

One rule of invention: before you can invent it, you have to imagine it.

To me, ideas are like annoying salespeople that only go away once I've built them.

I love creating. I love being with creative people who can think quickly on their feet.

It is a danger to wait around for an idea to occur to you. You have to find the idea.

If you want to think new thoughts that are different, then do what creative people do - get the problem reasonably clear and then refuse to look at any answers until you've thought the problem through carefully how you would do it, how you could slightly change the problem to be the correct one.

When you have a creative mind it doesn't stop going.

I think that everything is part of creativity - the more you create, the more you have ideas, and the more you meet people.

A creative mindset is in increasingly high demand: employers are vying for workers who are able to dream big and deliver big with the next must-have product. Creative thinking fuels innovation, it leads to new goods and services, creates jobs and delivers substantial economic rewards.

Creativity is a spark. It can be excruciating when we're rubbing two rocks together and getting nothing. And it can be intensely satisfying when the flame catches and a new idea sweeps around the world.

I would consider myself an inventor at heart, or reinventor.

The phenomenon of creativity, we know, is closely related to the ability to yoke together separate, and even seemingly incompatible, matrices.

My joking answer to this question is that I leave a bowl of milk out on the back porch every night for the Idea Fairy. In the morning, the milk is gone and there's a brand-new shiny idea by the bowl.

A new idea is like carbonated liquid in a bottle. You just sort of shake it until the cork pops, then you write and write.

Good and bad ideas both come from the same fountain of speculation and experiment.

The great thing about ideas is that every new idea leads to two more new ones. It’s the opposite of a gold rush, where the more people who show up in 1849 to get that gold in California, the faster the gold runs out. Ideas are not like that; ideas breed.

I'm always looking for the creative spark. Always.

I'm wondering how people are so creative, and how many things were born out of and inspired by the Cube.