Seth Godin Quotes

But you can't really know your audiences so well.

When the sciences are supreme, average people lose their feeling of causality.

A market economy cannot thrive absent the well-being of average people, even in a gilded age.

People like me, who care about printing, constitute the tiniest lunatic fringe in the nation.

I guess in life I find people who, at first glance, appear to be very typical or average, whatever that means, and then turn out to have hidden qualities.

Remember, half the people you know are below average.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

Average people push great people out of a company.

Most startups are not just built for the person who is using them. When you do that, every now and then you get really lucky and... are representative of some huge class of people who all want the same thing you do... but very often that just turns into a side project that doesn't go anywhere.

Address the people you seek, and them only

In the big picture I write for an audience of people I've never met. By the final draft I'm looking for anything in the prose that's prospectively boring to strangers.

I wanted something that was really well-made but also still hitting a price point that's tangible and logical for average people - that's who I want to cater to.

I don't need every customer. I'm primarily in the business of selling a product for money. How much effort do I really want to devote to satisfying people who are unable or extremely unlikely to pay for anything?

Most people are average. Founders are not. Founders' traits seem to have an inverse normal distribution to them.

I'm not even sure who my audience is.

Wisdom is what separates average people from extraordinary people.

Poverty persists, essentially, because the people at the bottom - the bottom quarter and also the bottom half - see the gains from the rising global average income wiped out by severe declines in their relative share.

My audience is comprised of three categories. The first category contains the people who decide after the first five minutes that they've made a mistake and leave. The second category is the people who give the film a chance and leave annoyed after 40 minutes. The third category includes the people that watch the whole film and return to see it again. If I'm able to persuade 33% of the audience to stay, then I can say that I've succeeded.

What does it take to get people interested, what does it take to get people engaged, what does it take to get them to give a biospecimen? What does it take to get people like Jim [Ostell] to get interested and engaged, versus someone like my mother?

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

Social media is not an end in itself. It's just another tool to reach people.

I think there could be a very large number who are creationists by default. Those are the people I want to reach.

Mediocrity is excellent to the eyes of mediocre people.

There are a lot of people that don't scour websites regularly or read music reviews. They need whatever, the other kinds of stuff, whether it's an appearance on Lettterman or posters or ads. They need to kind of be hit more in the face and be told that there's something new out there.

Average companies give their people something to work on. The most innovative organizations give their people something to work toward.