Brian Aldiss Quotes

Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them.

Consumer habits are key to understanding how to launch a product.

Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like.

I haven't figured out why people like what they like. I don't know. I wish I did. I could sell that to everybody, man, and be a millionaire.

In America, they never make anything without first having a market survey to ask the public what they want. People only ask for things they already know about, so you don't get anything new that way. That's why American fashion is stuck.

Everyone knows how hard it can be to market to millennials.

Advertising generally works to reinforce consumer trends rather than to initiate them.

How do people know what they want until we show them?

Advertising creates and changes this foundation of all popular action, public sentiment, or public opinion. It is the most potent influence in adopting and changing the habits and modes of life, affecting what we eat, what we wear, and the work and play of the whole Nation. Formerly it was an axiom that competition was the life of trade. Under the methods of the present day it would seem to be more appropriate to say that advertising is the life of trade.

As a consumer goods company serving billions of consumers every day, Unilever understands the drivers and motivations that create the norms that lie behind people's behaviour.

We are the generation that came of age in an ageless society.

If India is an emerging economy with millions of new consumers, sell them the Volvo. Sell them the Cielo car. Sell them whatever you can, hamburgers and KFCs. It’s the middle classes who have moved into being able to own a car, a refrigerator. For them there is this mantra that the General Electric refrigerator is better than some other model, that the Cielo car is fancier than the Ambassador.

I don't want to speak too disparagingly of my generation (actually I do, we had a chance to change the world but opted for the Home Shopping Network Instead).

Today the future occupation of all moppets is to be skilled consumers.

To study consumer behavior is to explore human nature at its most fundamental level using the modern world as its backdrop.

Gaming provides us with some very good signals about consumers and what they're interested in.

We're going to be selling our product to the American consumer. We want to have Americans who understand American consumers.

Let us prove to the world that good taste, good art, and good writing can be good selling.

America always put forth this phony melting pot theory, but it's a reality now. They couldn't accomplish the melting pot economically; they couldn't accomplish it politically, or through education and science. But America has become a consumer society, and I see young people in the cities - of all colors and races - hanging out together over consumerism.

I like to see what future generations are thinking about.

A lot of youth today have become very narrow and conservative in a way, whereas we in the older generation are kind of living it.

[For American consumer society], the country's reserves of ignorance constitute a natural resource as precious as the Mississippi River or the long-lost herds of buffalo.

Gay marriage is inevitable. The next generation, they get it. It is just a matter of time before it becomes a reality.

It's all that the young can do for the old, to shock them and keep them up to date.

You went to Woodstock and all that trash, your generation is fading fast.