Berkeley Breathed Quotes

Any time you can create something that gets to a large audience is fantastic. And television still gets you to a huge audience.

Television isn't inherently good or bad. You go to a bookstore, there are how many thousands of books, but how many of those do you want? Five? Television's the same way. If you're going to show people stuff, television is the way to go. Words and pictures show things.

There is a cultural factor promoting violence which nowadays undoubtedly is highly effective is the mass media. And particularly everything that enters our minds through pictorial media.

The effect of the mass media is not to elicit belief but to maintain the apparatus of addiction.

Collectively, we are in thrall to media - because they deliver to us many of the psychic goods we crave, and we know no other way to live.

What I am finding now is that my audience is getting younger as I get older, which is a very good thing as you know - you don't want them to get older as you get older.

It's that TV thing. You can be in the biggest film of the year and it will still not have the kind of impact a TV series has. Once you're in people's living rooms, that's it. There's no hiding place.

Television has tremendous power over our lives.

All television is educational television. The question is: what is it teaching?

When you're still in the broadcast business, you're still trying to reach tens of millions. You're trying to still aim for a broader audience, and I think that's a more difficult task to spread yourself across that audience, connect with them, as opposed to a very, very small, pinpointed audience. Difficult to do.

Television is a young person's medium.

I think that every time you bring a subject into the mainstream landscape of television, it can have a huge impact. Television is such an influential medium.

Children from like 8 and even up to the college age - Spider-Man appeals to a fairly broad demographic but, like I said, a mean age probably of 12 is a good mark - they process information so quickly and it's not because of attention deficit or short attention span.

Television is a powerful medium that has to be used for something better than sitcoms and police shows. On the other hand, if you don't recognize the forces that play on what people watch and what they don't then you're a fool and you should be in a different business.

Television is apparently the enemy of nuance. But nuance is essential for a thoughtful discussion.

You know, you want to pull in a wide audience.

TV is bigger than any story it reports. It's the greatest teaching tool since the printing press.

Television enjoys a de facto monopoly on what goes into the heads of a significant part of the population and what they think.

I was raised by television. It was my first cultural window. It was a constant companion.

The average teen today spends about 35 hours a week in front of a screen of some kind: iPod, movie, TV, video. And a lot of it is good, but a lot of it's not. And so I think you've got that five hours a day of media coming into your kid's head that's creating a lot of havoc out there.

You're not anyone in America unless you're on TV.

The power of television - it's so present in our lives, we don't even know how powerful it is.

Just look at the messages today's media are sending everybody, from TV and commercials to actors and singers. Kids are just drowning in that 24-7 and it's getting really bad.

One thing that God revealed to me is that we as Christians are going to have to get a portion of the media so that we can present the good news on a major basis the way that they're presenting the bad news on a major basis.

When you're someone in the media, the good thing is, I guess, that you can reach a lot of people.