Herb Kelleher Quotes

Let your plans be dark and impenetrable as night.

Not that I'd really been planning on keeping the attack secret; it had just been an option I'd wanted to keep open if I could.

I don't believe in deadlines, I don't believe in telling the enemy when we're going to withdraw.

Never forget this simple truism: Forecasting is marketing, plain and simple.

Strategic planning is worthless - unless there is first a strategic vision.

If my friends don’t know what my plans are, then my enemies will not.

I'm a guy who's been around this sport on the outside looking in, seeing, watching, scheming, plotting and planning his next big move.

I think long-term, not short-term.

It is according to the shapes that I lay the plans for victory, but the multitude does not comprehend this. Although everyone can see the outward aspects, none understands the way in which I have created victory.

Secrecy is the soul of all great designs. Perhaps more has been effected by concealing our own intentions than by discovering those of our enemy.

We've got to fool the fools, and plan the plans. We must rule the rules, got to stand the stands.

Never let them know your next move.

Think hard before you begin, then enter the work.

Secrecy is the soul of all great designs.

You have to have a plan, or else you're just creating a recipe for chaos.

Always, Always have a plan

If you don't have a strategy, you're part of someone else's strategy.

Without a goal [maneuvering is] aimless. You might be a master tactician, but you'll have no sense of strategy.

What thou intendest to do, speak not of before thou doest it.

If you don't have a viable strategy, you will be defeated by someone who does.

I have a plan of action, but the game is a game of adjustments.

There's one thing I've always known: You can let people suspect anything else about you, but you must never let them suspect you of knowing what you're doing.

Wait," said Butler. "Just wait, Holly. Artemis has a plan." He squinted through the green dome. "What is your plan, Artemis?" All Artemis could do was smile and shrug.

You can learn much about life from a checker game: surrender one to take two; don't make two moves at one time; move up, not down; and when you reach the top, you may move as you like.

A game of secret, cunning stratagems, in which only the fools who are fated to lose reveal their true aims or motives - even to themselves.