Raymond Loewy Quotes

Elegance is elimination.

The way the function dictates the form... elegant lines... nothing extraneous... this shoe perfectly expresses the essence of shoeness.

It's almost scary how stylish things can look if you take the color out - how much more you see the essence of things and how much more something can appear elegant.

Most works are most beautiful without ornament.

simplicity is the key of elegance

The difference between utility and utility plus beauty is the difference between telephone wires and the spider web.

Fashion is supposed to be light and not try too hard.

For me the greatest beauty always lies in the greatest clarity.

A formally harmonious product needs no decoration; it should be elevated through pure form.

Art is the elimination of the unnecessary.

My contention is that that style is just as stylized as an ornate style.

Fashion fades, only style remains the same.

I'm not into fashion, but I like design. I wear the same shoes every day.

Simplicity should not be identified with bareness.

Frank Lloyd Wright... his things were beautiful but not very functional.

In the matter of furnishing, I find a certain absence of ugliness far worse than ugliness.

Function alone does not make clothing appealing.

As if a device can function if it has no style. As if a device can be called stylish that does not function superbly... yes, beauty matters. Boy, does it matter. It is not surface, it is not an extra, it is the thing itself.

True simplicity is elegant.

Simplicity is the most difficult of all concepts.

Dresses that are truly beautiful are never unfashionable.

I would say most of my style is driven by functionality and comfort.

The ideal of beauty is simplicity and tranquility.

Architecture is not about form

Our clothing, our food, our household furnishings - all could be much simpler than they now are and at the same time be better looking