Edward de Bono Quotes


It is well known that "problem avoidance" is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.


Citations

De Bono, Edward. Simplicity. Penguin Books, 1998, p. 222.

Related Quotes

Ironically, he had to drop out of the presidential nomination race because he was immersed in a personal scandal that erupted. He could not cope with it. Had he taken his own advice and dealt with it BEFORE the crises erupted, he might have weathered the storm. But he waited and was caught flat-footed.


Edward de Bono
Edward de Bono
  • Born: May 19, 1933
  • Nationality: Maltese
  • Profession: Psychologist

Edward Charles Francis Publius de Bono is a Maltese physician, psychologist, author, inventor, philosopher and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools.