W. Edwards Deming Quotes
It is not enough to do your best; you must know what to do, and then do your best.
Citations
Deming, W. Edwards. Out of the Crisis. Massachusetts Institute of Technology, Center for Advanced Engineering Study, 1986, p. 19.
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Dr. William Edwards Deming was an American engineer, statistician, professor, author, lecturer, and management consultant. Educated initially as an electrical engineer and later specializing in mathematical physics, he helped develop the sampling techniques still used by the U.S. Department of the Census and the Bureau of Labor Statistics.