David Ogilvy Quotes


It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.


Citations

Ogilvy, David. Confessions of an Advertising Man. Atheneum, 1963, p. 57.

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David Ogilvy
David Ogilvy
  • Born: June 23, 1911
  • Died: July 21, 1999
  • Nationality: English
  • Profession: Advertising Executive

David Mackenzie Ogilvy CBE was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.