William Bernbach Quotes
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
Citations
Bernbach, William. Quoted in Levenson, Bob. Bill Bernbach's Book: A History of the Advertising That Changed the History of Advertising. Villard Books, 1987, p. 211.
Related Quotes
See {523533} and {596221} for earlier similar views by Edmund Burke.
William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.