Sheena Iyengar Quotes

I do think that there are cultural differences in the extent to which we value having more and more choice.

The more choices you have--the more options you have, the better off you are.

When you make something you are always offering some choices and denying others.

Judgment is forced upon us by experience

You have a "turn" every time you have an opportunity to choose. But most of us only see a tiny fraction of the choices we have.

Life is like a giant smorgasbord of more delicious alternatives than you can ever hope to taste. So you have to reject having some things you want in order to get other things you want more.

There is no silver bullet. There are always options and the options have consequences.

Oliver: You turned me down. So why, I wonder, did you decide Amelie would be a better choice? Claire: She smells better. And she made me cookies.

In life one cannot eat his cake and have it, too; he must make his choice and then do the best he can to be content to go the way his judgment leads.

Therefore, be honest with yourself as to why you are choosing to do a particular thing. Then, do it gladly, knowing that you are always getting to do what you want. The statement "I have no choice" is a lie. You can choose. You simply do not prefer the alternatives available to you, for whatever reason. So you select the outcome that you most prefer.

Choosing a path means having to miss out on others

At the moment, the choice would be simple. I can survive just fine without either of them.

Does choice exist when I see something very clearly?

I've also learned from [Dalai Lama] that we make the world by how we choose to look at it. In any situation you can make it constructive or dismaying, depending on that powerful computer we call the mind.

We are always confronted with choice.

Every choice is limited. That's life.

You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's cognition - they're already showing us signs that they want choice.

To have a choice at all is to be free - even when the choice is between two terrible things.

Strategy is choice. Strategy means saying no to certain kinds of things.

Love and fear represent two different lenses through which to view the world. Which I choose to use will determine what I think I see.

Tonight, I've finally learned to tell fantasy from reality. And, knowing the difference, I choose fantasy.

To know there is a choice is to have to make the choice: change or stay: river or rock.

Neither way is better. / Both ways are necessary. / It is also necessary / To make a choice between them.

For me, it's always easy to choose between the Ultimate, the Infinite, and the Chocolate.

I think that too ended up affecting a lot of the different research questions that I later asked was really was about well to what extent... How do we balance choice as possibility and choice as limitations?