John Battelle Quotes


In a world lit by data, street corners are painted with contextual information, automobiles can navigate autonomously, thermostats respond to patterns of activity, and retail outlets change as rapidly (and individually) as search results from Google.


Citations

Battelle, John. John Battelle's Searchblog, battellemedia.com.

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John Battelle
John Battelle
  • Born: November 4, 1965
  • Nationality: American
  • Profession: Entrepreneur, Author, Journalist

John Linwood Battelle is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings.