Arthur Conan Doyle Quotes

The public don't know what they want; it's my job to tell them.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

If you don't like an ad, why should anybody else?... We're all consumers... That's why I always create commercials for myself first of all. I am the consumer I know best. If I think it's a great commercial, I figure the rest of the people might think so, too. I haven't been wrong so far.

One thing I can say right off the bat is that creating great editorial is a huge challenge, and you can't help but go through the process and not appreciate how valuable this skill is, and how much I admire the people who do this every day.

We're going to be selling our product to the American consumer. We want to have Americans who understand American consumers.

Giving it to the audience is probably the easiest thing. Finding out what they truly want is probably the most difficult.

If you want to write, keep cats.

Just start writing and you'll find what you want to say.

I usually start writing stories from tone and not from content - kind of like people who create music and invent the lyrics later on.

We cannot be all the writers all the time. We can only be who we are. Which leads me to my second point: writers do not write what they want, they write what they can.

I don't spend the day writing. I'll maybe write fresh copy for two hours, and then I'll go back and revise some of it and print what I like and then turn it off.

Sometimes dreams show me that my writing should go deeper. Dreams have not so much changed my work as deepened it.

You must understand that when you are writing a novel you are not making anything up. It's all there and you just have to find it.

They say to just write about what's happening in your backyard because that's where you find the most creativity. It's in the DNA of the show. There's no question.

In fact, the difference between creative and interpretive, it all starts with the writing. Then if you can get the money together to make the film, then you're in touch with the visuals and the actual creation, and the sound of what you want to mean. Of course, some directors get inspired by what people do anyway. Don't feel the need [to stick to the script]. In fact, they sometimes go "That's not what I had in mind, but that suits the purpose well.".

Start writing the things that you are reading or that you want to be published doing.

Writing a book is quite an undertaking and I wouldn't want to do it just to do it.

With these Funny or Die videos, I do everything for them. I write them, act in them, and co-direct them with my buddy Brian McGinn, who I grew up with. We also edit them together. We're working on a small scale of Internet videos, but we're slowly trying to make them become a bigger thing.

Start producing, some writing, directing is definitely what I want to do and I'll be doing a lot more in the future as well.

I don't want to deal with the underneath while I'm, you know, while I'm making it or while I'm writing it or when I'm making it. Because again, I don't want to hit these nails on the head too strongly.

I don't like to write music by myself anymore. It's boring. I want the jamming, the push and pull, and the excitement that comes with it.

Great writers create; writers of smaller gifts copy

If you want to write, then write; if you don't want to write, then don't write. I fell into the former category, and I just made the decision that I'd keep on because I liked it and might someday do something decent.

I love to write, so I think writing would be the next natural step. And if I'm making something that I'm writing, it would also probably make sense to be a producer and have some creative input from that perspective as well. Eventually, I do want to direct, but I want to get comfortable in those two jobs first. I want to dip my foot into this pool before I dive in I guess.

When I start writing, the first line might come from reality, but the second and the third one, I have to write it. So this is the genesis of my creation. If I want to know what happens, if I want to find out the secret, I have to write it.