Paul Arden Quotes
If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.
Citations
Arden, Paul. Whatever You Think, Think the Opposite. Phaidon Press, 2006, p. 13.
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Paul Arden was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be.