Vicente del Bosque Quotes

One of the things I'm fascinated by as a traveler is watching how different countries control how they let the world encounter them.

America had one idea attached to its brand. We presented ourselves as the world's last superpower. And that was the world's worst branding idea.

I believe that my experience as an HBO executive responsible for global marketing and communications should serve our country well as we tell America's story in Spain and Andorra.

The whole notion of an embassy is like 'The Other.' That's what makes Washington interesting.

I think America has a bad rap right now... and hopefully Obama will change that.

We, as Americans, have so much to learn here. We have a shockingly low level of global awareness and familiarity and little idea of how the world sees us. And those disturbing facts keep getting us into a lot of trouble.

National image ... prestige among other nations ... It was the main purpose of the civil space program.

The United States need not worry about hearts and minds in foreign lands.

America's international broadcasters are an important part of the face we present to the world.

I think from a personal standpoint, maybe I appreciate a little more that there are two sides to every story, and the way that the U.S. is sometimes is viewed outside of the U.S. can be pretty tough, depending on what the U.S.'s actions are.

Prince Felipe is the best ambassador for Spain: I have already told Jose Manuel Garcia-Margallo, minister of foreign affairs, that the prince should travel to the U.S. more often.

I would rather see the United States respected than loved by other nations.

I spend every day up at the United Nations where I have to interact with 192 other countries. I know how well the United States is viewed.

I have made more friends for American culture than the State Department. Certainly I have made fewer enemies, but that isn't very difficult.

The world wants to like America.

The most successful cultural diplomacy strategy integrates people-to-people or arts/culture/media-to-people interactions into the basic business of diplomacy. The programs in Afghanistan, Egypt, and Iran all contribute to core goals of U.S. policy in those countries.

Pakistan destroyed its own reputation. If anything, I have improved Pakistan's image.

It's not enough to say that the Olympics is an athletic contest outside of politics, because it's not. The Chinese clearly are using the Olympics to recreate how they are viewed in the world and how they view themselves.

One of my goals upon becoming Secretary of State was to take diplomacy out of capitals, out of government offices, into the media, into the streets of countries.

Efforts to fight and win the Global War on Terror, while simultaneously promoting democracy throughout the world, also require an improved and creative campaign of public diplomacy …. We can use medicine as a currency for peace.

We are not going to be able to convince people that our role in the world is a good one unless it is a good one.

Above all, I had to fight for the image of the Kingdom, which meant standing up to the Americans to save our country from appearing an American dependency.

Public diplomacy, practiced in harmony with traditional diplomacy, will enable us to advance our interest, to protect our security, and to continue to provide the moral basis for our leadership in the world.

Public Diplomacy – the open exchange of ideas and information – is an inherent characteristic of democratic societies. Its global mission is central to … foreign policy. And it remains indispensable to … national interests, ideals and leadership role in the world.

In foreign affairs, a Senate cannot initiate or force large events, or substitute its judgment of them for that of the President, without seriously jeopardizing the ability of the nation to act consistently, and also without confusing the image and purpose of this nation in the eyes of others.?