Martin Sorrell Quotes

Virtual Reality is going to be an important technology. I am pretty confident about this.

I had a great time creating the future on 'Minority Report,' and it's a future that is coming true faster than any of us thought it would.

The park achieved a kind of reality. Like these virtual reality games the children are playing with. I told them we were doing this 40 years ago! Disneyland is virtual reality.

We're finally going to be free of the 2D monitor. It's been a window into virtual reality that we've all looked into for 30 or 40 years.

I believe in the potential of all things possibly imagined that can be made into a reality. My uncle was a Swedish scientist, and in the 1970s, he would speak of computers controlling most things in the future and self-driving cars and wireless communication. All the things that we are living with now.

Much of the excitement about virtual reality has come from the gaming community.

We're trending towards the holodeck. Eventually we'll have a system that's indistinguishable from reality.

One day the virtual world might win over the real world.

I've tried Oculus Rift; I've played with the Steam VR rig. Both are mind-blowing. In a traditional video game setting, in a first-person shooter, you can see a tower in the distance. You can walk up to that tower and use your controller to look up.

Maybe a day will come when we may have to just put on a pair of glasses and see sports events.

If everything moves along and there are no major catastrophes we're basically headed towards holograms.

It is possible to build a virtual-reality generator whose repertoire includes every possible environment.

The next innovation, Sensavision, will be like a Walkman attached to your forehead. You won't actually have your head wired because infrared wires will send signals to you. In 2007 Mick Jagger will be on stage, and when Mick feels heat, you'll feel heat.

When you put on the headset, you want to be tricked; you want your mind to believe you are actually teleported to this new virtual place.

AirMech was ported, I guess, but they made a complete VR mode for it. It's a tabletop game. It's incredibly compelling. I find it a lot more compelling in VR.

When people take off the headset, they immediately have a creative idea about what they can make in virtual reality, and a lot of them immediately want to get involved.

I'm a huge gamer. I'm very excited, and the idea of the Rift was as a headset that was designed around the specific uses of VR gaming. But I'm excited about a lot of stuff that's outside of it, because I was a VR enthusiast. I want VR to be the thing that we all live in, that we all use for everything, not just games.

I don't think that VR is going to lead to humanity being enslaved in the matrix or letting the world crumble around us. I think it's going to end up being a great technology that brings closer people together, that allows for better communication, that reduces a lot of environmental waste that we're currently doing in the real world.

Any real virtual reality enthusiast can look back at VR science fiction. It's not about playing games... 'The Matrix,' 'Snow Crash,' all this fiction was not about sitting in a room playing video games. It's about being in a parallel digital world that exists alongside our own, communicating with other people, playing with other people.

Augmented reality will take some time to get right, but I do think that it's profound.

I'm surprised that VR has come about so quickly. It's lucky I just happened to write a book imagining virtual reality right on the cusp of it actually happening.

I believe that augmented reality will be the biggest technological revolution that happens in our lifetimes.

I absolutely love VR.

A lot of people have difficulty wrapping their heads around what VR is good for. And the direction people go first is wrong. The wrong place is always: How can we do something we've done before, but on this?

As I look forward in things like the Internet of Things, I am sure we will talk about video. There is a lot of disruption going on and a lot of new products being brought to market, products like Go90.