Paul Rand Quotes

Good design doesn't date.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Good design is good business.

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design.

The secret of good architecture is having more than meets the eye.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

Accessible design is good design.

Anyone with a computer and a design program can create a page layout. But unless you're trained in design, it won't look very good and it won't communicate very well.

We always correct people who say, 'You're trying to make this look better.' Well yes, we want it to look better, but that's easy. The look and the function are one and the same. They are not separate. It looks good because it functions beautifully. That message is very hard.

If you want to communicate something, you'd better make sure that your design piece is well-dressed and that its teeth are fixed. At the same time, I still believe that if it is only stylistically great and it has nothing to say, it still is not going to make a lasting impression on anybody.

Good design is good business.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

Good design is a lot like clear thinking made visual.

Rooms should be timeless.

You have to have great design to be competitive in today’s markets.

Good buildings come from good people, and all problems are solved by good design.

Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.

Design and style should work toward making you look good and feel good without a lot of effort so you can get on with the things that matter.

Form follows beauty.

I'm interested in designing for posterity.

Designing my shoes, I'm thinking timeless. Not trendy.

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

I didn't think that personal style had much value in graphic design.