Andrew Breitbart Quotes
From its skillful editing to its out-of-control budget and its relentless marketing, Mr. Obama's team played a different game at a different level than Sen. John McCain and his traditionalist staff.
Breitbart, Andrew. Righteous Indignation: Excuse Me While I Save the World. Grand Central Publishing, 2011.
This was the first time that an American President was “sold’ to the voters in the same way that consumer goods were marketed to the public. Within 20 year, all presidential campaigns have been used these merchandising techniques.
The really good campaign consultants / strategists, take the reality of the candidate identity and get the most out of the strengths. Attempts to remake of reshape the candidate almost always fail.
Andrew James Breitbart was an American conservative journalist, writer, and commentator who was the founder of Breitbart News and a co-founder of HuffPost.